As the leader in art direction, I spearheaded the initiation of a campaign designed to rejuvenate the Evil Geniuses CS:GO team and enhance the profile of our Director of Athletics. This carefully crafted campaign embraced an aesthetic that resonated with our target audience.

Guiding the team, we maintained consistent design choices throughout the entire campaign, culminating in an elevated storytelling experience that captivated and engaged our audience at every touchpoint. This was achieved while ensuring the utmost satisfaction for our headlining sponsor, ‘Thunderpick’.