Jayce Keller
Jayce Keller

Chevron Tournaments

As the lead, I steered the direction for a series of monthly online collegiate tournaments, each featuring a unique theme.


I created style guides and developed mockups for key graphics. Collaborating closely with junior designers and independent contractors, I guided the creation of templates for live broadcast production.

Art Direction

With a monthly tournament schedule, we decided on developing 6 packages, each with their own unique visually identity.


I explored color palettes and themes, and created comprehensive style guides to encapsulate the unique visual identity.


The showcased word marks and style guides below highlight a couple of the varied and dynamic approaches employed for each event.

Dark/Light Themes

To enhance workflow efficiency and streamline design processes, one of the designs incorporated a versatile light/dark theme. This approach allowed for the creation of two distinct packages or a fully integrated mega package, providing flexibility and depth while saving valuable design time.

Full Campaigns

The presence of comprehensive style guides and a well-defined direction significantly expedited the design process for complete graphic packages, encompassing animations and supporting social posts.


This streamlined workflow facilitated seamless collaboration across teams, allowing efficient communication and coordination among marketing, sales, and broadcast teams.

A couple of my favorite animations that I made.