Jayce Keller
Jayce Keller

LCS 2023

In collaboration with Mastercard as a pivotal stakeholder, Evil Geniuses orchestrated a dynamic and impactful campaign for the 2023 LCS season.

LCS Spring Finals Activation

I drove the creative direction on a series of graphics and videos to promote our 2023 LCS Spring Activation in Raleigh, NC.


This strategic promotional effort resulted in an impressive 6.5 million impressions and a remarkable 175% increase in website traffic over a single weekend.

I storyboarded and produced a visually compelling video that transitions between images of Seattle and Raleigh, guiding viewers on a journey from the Evil Geniuses HQ to the Spring Finals event. Emphasizing the use of tangible pictures to evoke a strong connection, playing a pivotal role in the success of our activation strategy.

Promo graphic for activation

Poster for Spring Finals Event

Direction: Jayce Keller

Design: Zoe Monday

Promo graphic for Activation (Instagram)

JoJo MVP

I designed impactful graphics to highlight Jojopyun, the midlane player for Evil Geniuses, in celebration of securing the MVP award during the 2023 LCS season.

Trending Style TikTok video

Social Post

90s Evil Geniuses

In line with the gritty aesthetic of the 90s, I conducted explorations to create vintage logos for EG, contributing an additional layer to our campaign.


These logos were prominently featured, serving as stamps on graphics and stickers for fans, enhancing the design and story of our 2023 LCS season.