While at Evil Geniuses I actively contributed to the execution of more than 10 campaigns throughout the 2023 year. Our collective efforts resulted in an impressive 6.5 million views, significantly contributing to an outstanding 182% increase in the Evil Geniuses social fandom.
I storyboarded and crafted the 2023 jersey promo video to ignite anticipation for the launch.
The jersey’s design, featuring a distinctive ‘double helix’ chain pattern, was integrated into the advertisement.
Ended up looking pretty neat!
2023 Champion Jersey
I collaborated with the sales team and 3rd party venders to design EG’s 2023 championship jersey, resulting in its status as our best-selling jersey to date.
Explore the design and view images of our players proudly wearing it, illustrating the successful fusion of design and market strategy.
Celebrating Black Gamers
This campaign was designed to commemorate underrepresented gamers in esports.
As a leader at Evil Geniuses, I aimed to elevate our brand perception. This initiative not only achieved that goal but also set a new standard, becoming the foundational template for our brand's visual identity moving forward.