I led the art direction for Evil Geniuses' 25th-anniversary year brand refresh. This marked a significant cross-collaboration effort involving the C-suite, marketing department, sales, and gaming teams.
Our objective was to reconnect with our Pacific Northwest roots while making a bold statement about the brand, marking 2024 as EG’s ‘Villain Era’.
Displayed are some early developments in exploring the PNW direction. The overarching goal was not to rebrand EG but to elevate our style, aligning it with the narrative established in 2023 and pushing it further.
note: all work currently in progress